How to Optimize Your Marketing Spend

by Jason Mortvedt
Kinzler Construction Services Marketing Director


Today we look at your choices for where to spend your marketing dollars. The options are more complex than ever.

Check out the chart below. There are a couple very interesting takeaways:

  • U.S. consumers spent the most time watching TV and using mobile devices, which is also where the lion’s share of advertising dollars went.
  • The one area which receives more ad dollars than it should is print, based on how much (or little for that matter) time people spend reading newspapers and magazines.

Optimizing your marketing and advertising spend for 2019 probably means more mobile. Better targeting makes mobile ads more accurate and more effective.


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